ALIVE Sports Nutrition
Personalised Sports & Lifestyle Nutrition Coaching
My Role
Founder & Nutrition Coach
Purpose
ALIVE was developed to deliver personalised, evidence-based nutrition strategies to help lifestyle and performance-focused clients achieve their health and fitness goals. The service aimed to combine professional sports nutrition knowledge with adaptive coaching methods to meet each client’s needs effectively.
The Problem
My clients struggled with navigating generic, one-size-fits-all nutrition advice, often leading to poor adherence and limited results. Existing services frequently lack ongoing personalisation, engagement, and evidence-based guidance. There was an opportunity for me to create a dynamic, scalable coaching service that delivers structured, adaptable nutrition strategies while building long-term client trust and engagement.
Business Objectives
Personalisation at Scale - Deliver tailored nutrition solutions based on individual goals, challenges, and lifestyles.
Sustainable Engagement - Maintain long-term client motivation through adaptive strategies.
Evidence-Based Approach - Ensure all advice aligns with sports nutrition best practices and research.
Scalable Delivery - Build a repeatable coaching framework that could be adapted for broader markets.
Service Description
ALIVE Sports Nutrition Coaching combined:
One-to-one client consultations
Personalised nutrition plan design and recipes
Ongoing progress tracking and plan adaptation
A resource library including educational materials, recipes, cooking videos, and group presentations
Flexible delivery via in-person, online, and recorded sessions
Target Users
Athletes and performance-focused individuals
Lifestyle clients seeking health and wellness improvements
Individuals requiring ongoing support and adaptation to achieve goals
Key Features
Custom Nutrition Planning – Fully tailored to client goals and constraints.
Adaptive Coaching Framework – Adjusted over time based on feedback and progress.
Multi-Format Content Delivery – Videos, presentations, live coaching, written guides.
Client Progress Tracking – Data-driven plan refinement
Success Metrics
Average client retention rate > 6 months
Positive outcome achievement rate (goal completion) above 90%
Growth from part-time to majority-time business within one year
60% of new clients through exisiting client referral
Risks & Mitigations
Client Drop-Off - Continuous engagement via adaptive strategies and regular check-ins.
Knowledge Currency - Ongoing CPD and alignment with SNA (Sports Nutrition Association) standards.
Scalability Limits - Creation of reusable, structured resources to streamline
What I learnt
Evidence-Based Planning | Adaptive Strategy | Client Engagement | User-Centric Solutions | Feedback-Driven Iteration | Educational Communication | Cross-Platform Delivery | Empathetic Listening | Self-Initiated Leadership
