Marvel Stadium Upgrade

User-Centric Sports & Entertainment Venue Upgrade

My Role

Design & Documentation Lead

Purpose

The Marvel Stadium Redevelopment aimed to transform an existing major sports and entertainment venue into a modern, engaging, and operationally efficient facility. The redevelopment enhanced fan experience and increased venue versatility to meet the demands of future sporting and entertainment markets.

The Problem

Marvel Stadium was operational but faced growing challenges in meeting evolving fan expectations, increasing competition from other venues, and the need for upgraded infrastructure to support a wider variety of events. The redevelopment required a balance between design innovation, operational functionality, and stakeholder alignment—while ensuring ongoing stadium operations throughout.

Project Objectives

Enhance User Experience - Improve accessibility, comfort, and engagement for fans and visitors.

Modernise Infrastructure - Integrate new digital, operational, and architectural solutions.

Increase Venue Flexibility - Support multiple sports and entertainment configurations.

Align Stakeholders - Deliver a unified vision between the stadium operator, sports leagues, sponsors, and design teams.

Project Description

The redevelopment included upgrades to public concourses, hospitality areas, player facilities, event infrastructure, and fan engagement spaces. My role was to manage design documentation, coordinate with multiple disciplines, and translate complex architectural and operational requirements into clear, actionable outputs that supported construction and stakeholder decision-making.

Key Features

Fan Engagement Spaces – Enhanced seating, concourse amenities, and interactive zones.

Multi-Use Flexibility – Modular and adaptive design for various event types.

Operational Efficiency – Improved flow, accessibility, and back-of-house functionality.

Integrated Technology – Digital infrastructure upgrades for in-venue experiences.

Risks & Mitigations

Operational Disruption - Phased construction to allow ongoing events.

Stakeholder Misalignment - Frequent design review sessions and clear documentation.

Budget/Timeline Pressures - Strict milestone tracking and scope management.

Stakeholders

AFL (Australian Football League), Stadium operator, sports leagues, entertainment promoters, sponsors, hospitality providers.